1960's, before the computer can provide information services to the global house music, cultural change has started a tremendous impact on the piano. The 1960s, individualistic thoughts flourish, young people all over the world began to jump past a small circle, away from all the shackles of their physical freedom and creativity. Because the traditional piano large size, heavy weight, easy handling, unwilling to be bound by the site naturally not choose piano music. Mobility has become an important selection factors. In each city, you will see the young people carrying a guitar by public transport. Demand for mobility with the development of a portable player and music production tools and continue to grow. 2009, by the League of American Orchestras (US symphony Union) issued a report: "Over the past three years, people spend on the iPod or PMP time every year, up 26%, streaming audio grew 26% annually , ringtones download an annual increase of 29%, an increase of 19 per cent per annum satellite broadcasting. "
Computer age, 1974 Roland (Roland) introduced electric piano EP-30-- the world's first aircraft with velocity-sensitive, can be connected to the back of the piano body Sustain pedal, low impedance output and headphones, with full polyphonic keyboard. This groundbreaking products with superior performance, far more than its physical structure. Seven years ago, when the drum machine is not yet universal, ladders Mr. 郁太郎 demonstrates Rhythm Ace FRI in Chicago NAMM show. It provides preset templates, you can simply use two keys can be mixed, but also offers more than one hundred kinds of rhythm combinations. With the advent of the computer age Roland provides a powerful new tool to meet the interests and needs of modern musicians, leading the new trend in the music industry. Now they need an electronic keyboard can be arbitrary creation. After the 1980s, the emergence of low-cost microprocessors, electronic musical instruments, gradually began to sophisticated acoustic piano sounds close, but also provide rich sound combinations. With the tone quality improvement, sales began to increase electric piano.
Environmental awareness, the piano is one of the policy instruments most likely to lead the world's problems. All things associated with traditional piano is not environmentally friendly. Manufacturing pianos used a lot of parts and materials banned by society. As the environment is a growing concern, ivory, ebony, certain hardwoods, wrought metal plate and steel parts have become the focus of controversy. Traditional piano became the instrument of the most energy intensive "fuel machine"
The decline of classical music, classical music has experienced thousands of years of change in people's minds occupied a high position. From the very ornate Baroque and Rococo style to the solemn ancient Greek style, nobility replace kings and churches become art patrons, the constant pursuit of beautiful and elegant music. 1700 Vienna became the center of European music composers from all over Europe into Vienna, creating a ruling of the European music culture standard music mode. Late 18th century, the socialist liberation, formation of a new social order and a new way of living and thinking. Composers of this period to create a new musical situation, in the traditional form of music added more emotional elements, coupled with the continued introduction of innovative elements, throughout the 19th century led to the development of the symphony. But with the various aspects of culture shock, rebel against tradition and the growing communication needs, the mid-20th century, classical music began to decline. 2009 League of American symphony program called "Audience Demographic Research Review" reported, citing the RIAA illustrates classical music consumption (including the Download) in 1998-2008 amazing decreased by 42%.
Now, upright piano and a grand piano sales volume continued to decline at the same time, electric piano sales continued to rise. Even in China and Germany, with sales of more than upright piano electric piano sales, but this trend is the same.